Marketing

‘An American Werewolf in Yaris’ Campaign

One Green Bean’s entry in the Toyota social media pitch ‘An American Werewolf in Yaris’ has hit the streets again, trying to drum up attention for the campaign on Friday 13th, “a favourite day of the year for Werewolves”, according to the agency. “Wolfy” is an actor in a werewolf costume who is driving around Sydney in a Toyota Yaris offering lifts to people who have connected via Facebook and Twitter. The campaign kicked off on the eve of Halloween. This morning he paid the team at Sunrise a visit to try and drum up some more interest. He will also be giving his fans tickets and a lift to the midnight screening of New Moon.

Other agencies involved in the social media pitch include Saatchi & Saatchi, Oddfellows partnering with The Population, Hothouse, and Iris.

Source: B&T

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