Alex Brownstein earned his role at Y&R after he demonstrated a creative approach to becoming noticed by some of the worlds best creative directors. When Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone googled themselves they found this message at the top of their search “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” Needless to say he got the job!
As I have mentioned before, the greatest ideas are not always the most expensive, Alex Brownstein spent a total of $6 on this campaign to promote himself. Expect to see more ideas similar to Brownstein’s in the future, that reflect these low costs and achieve high effectiveness.
Source: Digitalbuzz Blog