With 21 days remaining until the FIFA World Cup Nike has release their highly anticipated viral campaign. Nike has continually delivered creative and engaging videos surrounding the last four world cup events. Nike’s branding efforts throughout the video is smart in its execution as it incorporates other nike ambassadors such as Rodger Federer and Kobe Bryant.
With this in mind, I believe Nike’s Joga Bonito viral campaign for the 2006 FIFA World Cup was far more engaging as it offered the audience a personal subscription to weekly content throughout the duration of the World Cup itself. In which users could upload their own joga bonito videos.