Ever wanted to experience eating human flesh? The Vegetarian Foundation in Germany created a cannibal restaurant and opened auditions online for waiters, surgeons and people willing to donate their limbs! This guerilla marketing campaign generated a buzz unlike many campaigns before as it spawned from social networking websites twitter, facebook and youtube, and burst onto national news programs and publications within 60 countries.
In creating so much hysteria, did the Vegetarian Foundation get its message across. Like any guerrilla marketing campaign they have executed it efficently, spending only €5,000 and generating €5 Million in media value. But at the end of the day how many people within Germany are now vegetarians as a result of the campaign?