This TVC for Panda Cheese shows the harm you could experience when not eating cheese.
Imagine the experiential marketing arm of this campaign. I would have the same Panda in major supermarkets, dressed up in the deli aisle, with the same music playing through a boombox, illustrating the same treatment in the TVC to those shoppers who didn’t purchase Panda cheese. Now that would generate some interest. (He wouldn’t have to tip over their trolley, maybe just turn on that music and the adorable stare?)