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Outdoor Advertising!

I have spoken about outdoor advertising previosuly, but I just find advertisements such as this from McDonalds captivating. It not only successfully advertises the brand, but engages it into the surrounding environment and I believe that not enough outdoor advertisements achieve this. We are exposed to countless mundane billboard advertisements whilst driving down main streets, intersections and freeways, yet it appears that only the outragoues and unusual are remembered, which even move us into action and inspire us to tell our friends about what we just saw or even write blog posts about it!

Source: The Cool Hunter

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