Logos are designed to reflect the visual attributes a brand wants consumers to perceive that they attain (and also what they offer). After viewing the evolution of many iconic logos this idea becomes prevalent as these organisations have acted accordingly throughout their history to adopt their brand as their business changes. This could not be more evident with the evolution of the Apple logo above.
Logos have moved from static images to three-dimensional formats. I predict that in the future logos will adapt again and become four-dimensional due to the increasing levels of consumers interactivity, (which we are beginning to experience now with augmented reality and 3D projection mapping) logos and brands will become whatever consumers what them to be in an attempt to satisfy unique individual consumer needs.
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