In my article yesterday regarding the evolution of logos, I touched on how logos & brands in the future will need to become four-dimensional. The video above illustrates how brands are beginning to achieve this; as experiential marketing is an optimum method in interacting with consumers! Access Agency is a creative group that has developed some of the most fasinating concepts for experiential marketing campaigns, make sure you check out their work.
This video shows how brands are adopting the new features Youtube offers advertisers. After viewing the video it is easy to see how Youtube are creating another medium in which they can interact with consumers, and how they have created another channel to other social networking platforms such as Facebook.
(For the best results view the video in full screen)
Logos are designed to reflect the visual attributes a brand wants consumers to perceive that they attain (and also what they offer). After viewing the evolution of many iconic logos this idea becomes prevalent as these organisations have acted accordingly throughout their history to adopt their brand as their business changes. This could not be more evident with the evolution of the Apple logo above.
Logos have moved from static images to three-dimensional formats. I predict that in the future logos will adapt again and become four-dimensional due to the increasing levels of consumers interactivity, (which we are beginning to experience now with augmented reality and 3D projection mapping) logos and brands will become whatever consumers what them to be in an attempt to satisfy unique individual consumer needs.
Visit the Inc. website to view more.
Ever wondered what goes on inside a vending machine? (As a kid I was silly enough to believe that the characters on TV were miniature people acting inside the screen!!!) This is a great advertisement for a job seeker website, this is even more powerful if you see it on your way home from the job you don’t like doing!
This sticker ad from Pedigree has many dogs confused! Perfect product postioning advertisement outside any supermarket!
The idea behind this ad is fantastic! Pure creative genius! It’s amazing how ideas like this are spawned, I can imagine the person responsible for this ad just walking on a dock one day thinking…ahhh!