Business, Design, Innovation, Interiors

ANZ Office Building – Melbourne (Docklands)

The recently created ANZ office in Melbourne’s Docklands, in my opinion was intended to signify community, and this is successfully executed through the wide open interior space and the ability to view other levels within in the building from any floor. From a branding perspective, this building reflects that attitudes that any bank would love to have in the minds of consumers, key word – COMMUNITY!

The building was designed by Melbourne based architecture and interior designers Hassell who have also integrated successfull interior spaces for Westpac in Sydney.

For more pictures visit, The Cool Hunter

Standard
Advertising, Business, Social Networking

“Will They or Won’t They”

As people continue to flock to the social networking giant that is Facebook, will it begin to charge its audience? From my recent post ‘Age Distribution Of The Social Networks’ highlighting the age demographic of Facebook, there is reasonable evidence from a business perspective, when over 60% of their audience (35 years and older) have the ability to pay. But is the ability ‘to pay’ alone satisfactory enough to begin charging? Also, if such a fee was to exist, how would members be charged, weekly, monthly or simply on usage rates? Would this result in a boycott of Facebook or would another inferior social networking site reap the benefits of free usage? Please comment below…

Standard