Earlier this year Rick Owens released his 2012 series of furniture at Basel Design, further expanding his sense of design. The collection was captured by SALON 94 who have also exhibited his works previously.
In my article yesterday regarding the evolution of logos, I touched on how logos & brands in the future will need to become four-dimensional. The video above illustrates how brands are beginning to achieve this; as experiential marketing is an optimum method in interacting with consumers! Access Agency is a creative group that has developed some of the most fasinating concepts for experiential marketing campaigns, make sure you check out their work.
Logos are designed to reflect the visual attributes a brand wants consumers to perceive that they attain (and also what they offer). After viewing the evolution of many iconic logos this idea becomes prevalent as these organisations have acted accordingly throughout their history to adopt their brand as their business changes. This could not be more evident with the evolution of the Apple logo above.
Logos have moved from static images to three-dimensional formats. I predict that in the future logos will adapt again and become four-dimensional due to the increasing levels of consumers interactivity, (which we are beginning to experience now with augmented reality and 3D projection mapping) logos and brands will become whatever consumers what them to be in an attempt to satisfy unique individual consumer needs.
Visit the Inc. website to view more.
The recently created ANZ office in Melbourne’s Docklands, in my opinion was intended to signify community, and this is successfully executed through the wide open interior space and the ability to view other levels within in the building from any floor. From a branding perspective, this building reflects that attitudes that any bank would love to have in the minds of consumers, key word – COMMUNITY!
The building was designed by Melbourne based architecture and interior designers Hassell who have also integrated successfull interior spaces for Westpac in Sydney.
For more pictures visit, The Cool Hunter